How Juniper Tail Co. turns shoppers into repeat customers.
Explore how this outdoor dog gear brand uses Revup to run promotions, understand its customers, and send more relevant email and SMS.
The Juniper lifecycle
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1 Attract
Trail-Ready Adventure Giveaway
A storefront giveaway introduces Juniper and starts the relationship with a name, email, and consent.
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2 Understand
Trail Companion Profile
A short form asks about the dog behind the order so Juniper can send gear that fits.
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3 Engage
Spin for Trail Gear
An instant-win spin gives subscribers a reason to come back and a chance to win small gear.
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4 Purchase
Trail Miles Purchase Sweepstakes
Eligible Shopify orders earn entries automatically, with a free way to enter for non-buyers.
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5 Learn
Trail Feedback Survey
A short survey asks recent customers what worked and what Juniper should make next.
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6 Advocate
Trail Stories Photo Contest
Customers share a photo and story from the trail. Juniper reviews each before it goes public.
Revup Intelligence
Every interaction adds
Every interaction adds
to the same profile.
Entries, preferences, purchases, and feedback come together in each customer’s profile, helping Juniper personalize its marketing.
- Trail-Ready Adventure GiveawayCaptures contact details, consent, and giveaway entries.
- Trail Companion ProfileAdds customer preferences for more relevant marketing.
- Spin for Trail GearTracks return visits and prizes won.
- Trail Miles Purchase SweepstakesLinks purchases and the entries they earn.
- Trail Feedback SurveyAdds customer feedback and ratings.
- Trail Stories Photo ContestTracks photo submissions and approval status.
More examples
See how Revup works in other industries.
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Daybreak Sparkling Water
A sparkling water brand looking to connect directly with retail shoppers and learn what they enjoy. -
Graced Skincare
A skincare brand for new parents, focused on understanding customers and building loyalty. -
Common Goods
A neighborhood boutique looking to reach shoppers beyond the store and win repeat visits.