Complete guides for
promotion marketers
Deep-dive reference guides covering legal compliance, best practices, and everything you need to run promotions the right way.
Explore sweepstakes rules by state.
Use the law map to look up state requirements and find the details for your promotion.
Sweepstakes Marketing Strategy Guide
Strategic guide to sweepstakes marketing — ROI benchmarks, budget planning, fraud prevention, and data collection strategies.
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U.S. Sweepstakes Laws: Free Promotions & State Requirements
A sourced guide to free sweepstakes and submission contests: winner selection, state filings, truthful advertising, official rules and tax reporting.
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Sweepstakes Ideas by Industry
Sweepstakes and contest playbooks for restaurants, ecommerce, CPG, hospitality, sports, and more. Industry-specific ideas and compliance tips.
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Social Media Contest Rules by Platform
Platform-by-platform guide to contest and giveaway rules on Instagram, Facebook, TikTok, X, YouTube, and LinkedIn.
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Seasonal Promotion Calendar for Brands
Month-by-month guide to sweepstakes and contests year-round — seasonal campaigns, event promotions, planning deadlines, and compliance reminders.
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How to Run a Sweepstakes: Full Guide
The complete guide to running a sweepstakes — legal compliance, prize selection, promotion strategy, and winner fulfillment.
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