Complete guides for
promotion marketers
Reference guides on sweepstakes law, platform rules, planning and promotion for brands running sweepstakes, contests and giveaways.
Guides and tools
Explore sweepstakes rules by state.
Use the law map to look up source-linked requirements for all 50 states and DC.
Sweepstakes Marketing Strategy Guide
Plan sweepstakes marketing that pays off: set goals and baselines, compare with paid ads, collect first-party data, prevent fraud, and manage winners.
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Sweepstakes Laws: U.S. Federal & State Requirements
A sourced guide to free sweepstakes and submission contests: winner selection, state filings, truthful advertising, official rules and tax reporting.
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Sweepstakes Ideas by Industry
Sweepstakes and contest playbooks for restaurants, ecommerce, CPG, hospitality, sports, and more. Industry-specific ideas and compliance tips.
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Social Media Contest Rules by Platform
Contest and giveaway rules for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, SMS and email, plus the legal layers that apply everywhere.
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Seasonal Promotion Calendar for Brands
Month-by-month guide to sweepstakes and contests year-round — seasonal campaigns, event promotions, planning deadlines, and compliance reminders.
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How to Run a Sweepstakes: Full Guide
How to plan, launch and close a sweepstakes: goals, free entry, official rules, state filings, prizes, promotion, winner selection and ROI.
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