Brand Assets

Our logos, our colors, and a few simple rules. Take whatever you need — just use the files as they are, so Revup looks the same everywhere it appears.

Download all brand assets

ZIP · wordmark and symbol · SVG and PNG

Name

Writing our name

One word, one capital R. Lowercase is fine where it is conventional, such as revup.com and @revup handles.

Correct

Revup

Incorrect

RevUp REVUP Rev Up

Wordmark

The Revup wordmark

The wordmark pairs the Revup symbol with the Revup logotype. Use it as the primary logo wherever there is room for a horizontal mark. Pick the variant that gives you the most contrast against your background rather than adding effects to force one to work.

SVG PNG

Symbol

The Revup symbol

The symbol is the R mark from the wordmark, used on its own. Reach for it when the space is square or too small for the full wordmark — app icons, avatars, favicons, and social profile images.

SVG PNG

Colors

Our color palette

Three colors carry the brand: Revup Blue leads, Midnight grounds it, and white gives both room to breathe. Every value below is selectable, and the copy buttons put it straight on your clipboard.

Revup Blue

Our primary color. It appears in the logo and on every primary action.

HEX: #4BA7EE
RGB: 75, 167, 238
HSL: 206, 83%, 61%

Midnight

Our dark. Used for headlines, body contrast, and dark backgrounds behind the white logo.

HEX: #0D1B2A
RGB: 13, 27, 42
HSL: 211, 53%, 11%

White

Our base. Used for page and card backgrounds, and for the logo on dark or busy imagery.

HEX: #FFFFFF
RGB: 255, 255, 255
HSL: 0, 0%, 100%

Usage

Using the logo well

A short list that covers almost every case. If your situation is not covered here, get in touch and we will help.

Please do

Use the supplied files as they are, and pick the variant with the most contrast against your background.
Give the logo clear space on all sides equal to at least the height of the symbol.
Use the SVG wherever it is supported so the mark stays sharp at any size.
Use the symbol on its own when the space is square or too small for the wordmark.

Please don't

Do not stretch, squash, rotate, or crop the logo.
Do not recolor the logo or apply shadows, gradients, outlines, or other effects.
Do not rebuild the wordmark in a different typeface or rearrange its parts.
Do not place the color or black logo on a dark or busy background where it loses contrast.