
Trail-Ready Adventure Giveaway
A storefront giveaway introduces Juniper and starts the relationship with a name, an email address, and permission to stay in touch.
What Juniper learns
- Who entered, when, and from which page or channel.
- Whether the person opted into email marketing.
- Which entrants shared the giveaway and how many friends followed.
Where it fits
Stage 1 of 6 in the Juniper story. People can join at any point.
- 1AttractTrail-Ready Adventure Giveaway
- 2UnderstandTrail Companion Profile
- 3EngageSpin for Trail Gear
- 4PurchaseTrail Miles Purchase Sweepstakes
- 5LearnTrail Feedback Survey
- 6AdvocateTrail Stories Photo Contest

