How Daybreak connects directly with its customers.
Explore how this sparkling water brand uses Revup to run promotions, learn what shoppers enjoy, and grow its email and SMS lists.
The Daybreak lifecycle
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1 Attract
The Daybreak Summer Giveaway
A summer giveaway on social introduces Daybreak and starts an email list the brand owns.
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2 Engage
Sip & Win
A code inside every variety pack gives buyers an instant chance to win tied to a real purchase.
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3 Understand
The Next Flavor Vote
A short form asks subscribers to vote on the next flavor and say where they shop.
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4 Advocate
The Daybreak Photo Contest
Fans share where they drink Daybreak. Every photo is reviewed before it joins the gallery.
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5 Learn
The Taste Test Survey
A survey asks drinkers to rate each flavor and say what would make them buy more often.
Revup Intelligence
Every interaction adds
Every interaction adds
to the same profile.
Daybreak gets to know retail shoppers by bringing flavor preferences, shopping habits, and feedback into each customer’s profile.
- The Daybreak Summer GiveawayCaptures contact details, consent, and favorite flavors.
- Sip & WinLinks redeemed pack codes to each customer’s profile.
- The Next Flavor VoteAdds flavor preferences, retailers, and purchase frequency.
- The Daybreak Photo ContestTracks photo submissions and approval status.
- The Taste Test SurveyAdds product ratings and customer feedback.
More examples
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Sunday Table
A neighborhood restaurant looking to grow its email and SMS lists and keep guests coming back.