The Daybreak Summer Giveaway
A summer giveaway on social media introduces Daybreak to new drinkers and starts an email list the brand actually owns.
What Daybreak learns
- Who entered and which social post or store they came from.
- Email consent for the brand's own list.
- A first flavor preference for every entrant.
Where it fits
Stage 1 of 5 in the Daybreak story. People can join at any point.
- 1AttractThe Daybreak Summer Giveaway
- 2EngageSip & Win
- 3UnderstandThe Next Flavor Vote
- 4AdvocateThe Daybreak Photo Contest
- 5LearnThe Taste Test Survey

