The Test Drive Giveaway
A giveaway for a year of fuel introduces Northline to local drivers and starts a list of people worth calling.
What Northline learns
- Who entered and from which channel.
- Email consent and the nearest location.
- Which entrants shared and who followed.
Where it fits
Stage 1 of 5 in the Northline story. People can join at any point.
- 1AttractThe Test Drive Giveaway
- 2UnderstandThe Vehicle Preference Form
- 3EngageThe Service Spin
- 4AdvocateThe Road Trip Photo Contest
- 5LearnThe Ownership Survey

