Promotions
Make Picture Choice fields speak your audience’s language
Localize the words around your images. Picture Choice labels and captions now support promotion language variants.

An image may work across markets, but the label beneath it still needs to be understood. Language variants can now provide translated Picture Choice option labels and captions without replacing the source images.
Review and edit each option’s translated text in the language-variant builder. Translations remain associated with the intended option when the original choices are reordered, helping you maintain a consistent form across languages.
What you can do
- Translate option labels and captions for each language.
- Keep the same images and choice structure across variants.
- Keep translations attached to the right option when choices move.
Get started
Add a language variant to your promotion, open its Picture Choice field, and review the option labels and captions. Edit any wording that needs a local touch.