Promotions can help you collect information directly from participants: contact details, product interests, and answers relevant to your campaign. The value comes from collecting information you can use responsibly, with clear notices and the permissions required for that use.
Browser Privacy and First-Party Data
Third-party cookies have not disappeared from Chrome. In April 2025, Google said it would keep its existing user choice rather than introduce a new cookie prompt, while browser protections and individual settings vary. A direct participant relationship can complement advertising; it does not remove privacy obligations or make contact data permanent.
What to Collect
| Information | Possible purpose | Before adding the field |
|---|---|---|
| Email or phone | Entry administration and permitted follow-up | Separate entry communications from marketing permission |
| Product interests | Relevant segmentation | Choose questions your team can act on |
| Location | Eligibility review or local relevance | Collect only the precision needed |
| Feedback | Learn about a product or experience | Explain the use and avoid unnecessary sensitive data |
Revup forms offer more than 30 field types, including custom questions and consent fields. Add relevant preference questions to a form or supported promotion, run a standalone Survey with ratings, opinion scales, and ranking questions, or build a Quiz that scores answers and recommends products.
Keep the Entry Experience Focused
Start with the information needed to administer the campaign and support its stated purpose. Extra questions can add friction. Test form completion with your actual audience rather than assuming a fixed conversion gain or loss per field.
Explain the prize, eligibility, closing date, and how the information will be used. A chance to win does not automatically make consent valid, nor does submitting an entry automatically authorize marketing or sharing with partners.
Consent and Data Use
The sponsor must determine the applicable lawful basis, disclosures, retention period, and marketing requirements. Configure email and SMS permission separately as appropriate. Do not bundle unrelated partner sharing into an entry requirement without reviewing the legal basis.
A few rules come up often. In the US, making list sign-up a clearly disclosed condition of entry is common, but GDPR and Canada's CASL generally require separate, express consent. Marketing texts need prior express written consent under the TCPA, and that consent can't be a condition of purchase. Under California's CCPA, offering entries in exchange for personal information may require a notice of financial incentive, and participants can opt out of the sale or sharing of their data. Don't knowingly collect data from children under 13 without meeting COPPA requirements. See the text-to-win guide for SMS entry.
Maintain records of notices and permissions, honor withdrawal and deletion requests where required, and limit access to participant information. A consent checkbox is a collection tool, not a guarantee of compliance.
Connect Supported Marketing Services
Revup supports connections including ActiveCampaign, Constant Contact, HubSpot, Klaviyo, Mailchimp, Omnisend, and Zapier. Check the current directory, configure field mappings, and test what happens for an entrant who accepts or declines marketing permission.
Set up follow-up sequences in the system responsible for sending them. Verify delivery and mapping behavior before publishing; connecting an integration alone does not establish every list, segment, or automation you may need.
Build Profiles Over Time
Use later campaigns to ask relevant questions when there is a clear reason to do so. Avoid collecting information merely because a field is available. Review whether existing information remains accurate and whether the new use fits the permissions and notices originally provided.
Measure Data Quality
- Count new marketing opt-ins separately from entries and existing subscribers.
- Review valid contact details, failed delivery, and duplicate records.
- Compare campaign sources using consistent measurement windows.
- Use the email or sales system to measure follow-up engagement and customer conversion.
- Track withdrawals and retention obligations as well as list growth.
There is no guaranteed entry rate or subscriber value. Use your own baseline and costs to assess whether the campaign produced useful, appropriately collected information. See the benchmark planning guide, ROI measurement guide, and email list-building guide.
Frequently Asked Questions
Does entering a promotion make someone a marketing subscriber?
No. Entry administration and marketing are separate purposes. Collect and record the permission needed for the communications you intend to send.
Can I use Revup to collect product preferences now?
Yes. Use relevant custom questions in forms and supported promotions, publish a standalone Survey, or build a Quiz that turns answers into a personalized recommendation.
Does first-party data expire?
Contact details and preferences can become inaccurate, and retention or permission limits may apply. Review data quality and use over time rather than treating a captured address as a permanent asset.
