10 Ecommerce Giveaway Examples and What to Borrow

A good ecommerce giveaway starts with a reason your shoppers would want the prize. HexClad paired cookware with cooking instruction. OLIPOP asked people to choose flavors. Stanley built a promotion around a collectible connected to a product line. Each offers a different answer to the same question: what would make this campaign relevant to your customers?

Below are ten brand giveaways, grouped by what a merchant can learn from them. For a first campaign, start with a relevant product bundle and a short entry form. Add a preference question only if you know how you will use the answer.

Compare the ten giveaway examples

Compare the entry methods and find an idea you can adapt.

Collect contacts and learn what shoppers want

These three examples use a dedicated entry form. The useful distinction is what the form asks for: basic contact details, a product preference, or information that identifies a specific audience.

1. HexClad × MasterClass: a useful product + the skill to enjoy it

Campaign dates: Jul 8–Aug 1, 2025.

A website form collected name, email and phone. The prize was a 12-piece cookware set and a year of MasterClass On Call with Gordon Ramsay.

What to borrow: The prize tells a complete story: equipment plus help using it. A smaller kitchen brand could pair a starter set with a local instructor’s online lesson. A craft shop could pair materials with a beginner workshop. Choose a partner whose service helps the winner enjoy your product.

For your version: Build a prize bundle around one product and one lesson. Show both on the entry page, then ask for a name and email to enter.

2. OLIPOP Flavor Face-Off: make the entry about product choice

Campaign dates: Mar 15–20, 2026.

Entrants completed a flavor bracket and supplied an email. The grand prize combined a year’s supply of soda with branded basketball merchandise; five runner-up prizes offered merchandise.

What to borrow: The entry asks people to engage with the product range. A smaller brand does not need a full tournament bracket to borrow that idea: ask which flavor, color or product category they would choose, then offer a relevant bundle.

For your version: Add a “Which flavor would you pick?” dropdown to your Revup entry form. Use the answer to choose which products to feature in your follow-up.

3. OLIPOP University: match the audience, prize and form

Campaign dates: Aug 1–15, 2024.

The form asked for name, school and a valid .edu email. Eligible students could enter daily; each daily period offered 17 prizes of eight cases of soda.

What to borrow: The audience qualification, entry form and prize fit together. For a store serving students, parents, runners or another defined group, the useful lesson is to design for that group instead of offering a prize intended to appeal to everyone.

For your version: Choose one audience, such as students moving into their first apartment. Build a starter bundle for them and run one draw with a clear closing date.

Connect a prize with a collection

A promotion can put a specific product line at the center of the creative. Start with the collection you want shoppers to explore, then choose a prize that belongs with it.

4. Stanley Gold Standard: build the promotion around a product line

Campaign dates: May 26–Jun 23, 2026.

Orders of selected Messi Legacy products earned an entry; a mail-in route was also available. Ten winners could receive a gold-plated display-only Mate Mug.

What to borrow: The prize extends the collection’s identity. A smaller store could use a limited-edition version, an artist collaboration or a personalized product. The creative idea can also work with a free entry form; it does not depend on copying Stanley’s purchase mechanics.

For your version: Choose the collection you want to feature and make a personalized version of its hero product the prize. For a purchase-linked version, select the eligible Shopify products in Revup’s purchase sweepstakes setup.

Reach a partner’s audience and use seasonal occasions

These social examples are useful for their creative ideas. Their original comments, tags and follows are not the same as a contact list you can email.

5. OLIPOP × Away: two brands, one coherent prize

Campaign dates: Feb 3–4, 2025.

Instagram entrants liked the collaborative post, followed both brands and commented with a suitcase emoji. The prize combined two Away suitcases and ten cases of Cream Soda.

What to borrow: Luggage and drinks fit a travel occasion even though they are different product categories. A smaller store could partner with a complementary brand around a weekend trip, a new home or a shared hobby.

For your version: Pick a complementary brand and assemble a bundle around one occasion, such as a weekend away. Create one entry page for both brands to share, and agree on who ships each part of the prize.

6. YETI Dad Throne: give an occasion a memorable name

Campaign dates: May 30–Jun 3, 2024.

Entrants commented on Instagram with the campaign hashtag and tagged a dad. The package included a chair, cooler, accessories and a gift card.

What to borrow: “Dad Throne” gives a collection of outdoor products a memorable use case. A smaller merchant could assemble a gardening kit, a coffee corner or a weekend cooking bundle around the recipient’s interests.

For your version: Give your bundle a name such as “Dad’s Weekend Coffee Kit.” Photograph the products together and list each item beside the entry form.

7. YETI Mystery Tundra: lead with a themed product bundle

Campaign dates: Apr 9–12, 2024.

TikTok entrants commented with the campaign hashtag and tagged a friend. Two winners could receive one of two product bundles built around King Crab or Agave colors.

What to borrow: The color theme gives a range of products a coherent visual identity. A store launching a seasonal color, pattern or collection could build a bundle around it instead of offering unrelated bestsellers.

For your version: Choose three products in the same color or collection and photograph them together. Use that image on the entry page and in the posts promoting it.

8. OLIPOP Halloween: make the prize part of the occasion

Campaign dates: Oct 11–15, 2024.

Instagram entrants liked the post, followed OLIPOP and tagged a friend. The prize included two soda-can costumes and four cases of soda.

What to borrow: The costume turns the brand’s packaging into the seasonal idea. A smaller merchant could create a distinctive accessory or bundle connected to how customers celebrate, without matching the scale of the original prize.

For your version: Set a target arrival date before the holiday, then work backward to allow time for winner confirmation and shipping. Put the resulting entry deadline on your promotion calendar.

Make collaborations relevant to the product

These brands tied a giveaway to an existing collaboration or media relationship. A smaller business can borrow the audience fit without needing a celebrity campaign.

9. Le Creuset Star Trek: make the entry recognizable to fans

Campaign dates: Oct 13–19, 2026.

TikTok entrants followed Le Creuset, tagged another user and included the Vulcan salute emoji. The prize included an Enterprise Dutch oven and Klingon braiser.

What to borrow: The products and entry prompt speak to the same fan community. For a smaller brand, the equivalent might be a permitted collaboration with a local artist or a collection built around a hobby its customers share.

For your version: Choose a hobby your customers share and build a themed product bundle for it. Add a preference question, such as “What do you most like to cook?”, to help plan your next offer.

10. HexClad Secret Services: turn a partnership into a product showcase

Campaign dates: May 28–Jun 11, 2025.

Instagram entrants liked the joint post, followed HexClad and FOX TV, and tagged another account. The prize included cookware, knives, an apron and show merchandise.

What to borrow: The cookware fits the program’s cooking theme, so the partnership gives the product a natural place in the campaign. A smaller brand could work with a relevant creator, newsletter or specialist publication.

For your version: Ask a relevant creator or specialist newsletter to share your entry page. Give each partner a tagged link so you can compare the visits and entries each sends.

Turn an example into your own campaign

Start with the decision you want a shopper to make after the promotion. If your goal is email follow-up, a social comment alone will not get you there. If your goal is learning preferences, ask something that will change your next message or offer.

1. Pick one goal. Choose new opted-in contacts, useful preference data or a defined purchase outcome. Avoid judging every format by entry count alone.
2. Choose a relevant prize. Use products your intended customer would buy, and include the actual cost of delivery in your budget. Our sweepstakes prize guide can help you narrow the options.
3. Choose the collection point. A Revup sweepstakes can use a branded hosted or embedded entry form. Social posts can send people to it. Revup does not automatically import social comments, hashtags or followers as entrants.
4. Prepare the follow-up. Write one follow-up featuring the product or preference in your campaign. Keep optional marketing consent separate from entry, and map the relevant fields to your supported marketing integration.
5. Plan how people will find it. Choose your launch email, social posts and partner placements before opening entries. Use our sweepstakes promotion guide to build the schedule.
6. Review, test and measure. Review your eligibility, rules, prize and winner process against the applicable promotion laws and platform requirements. Test the form and follow-up, then measure results against your goal.

You do not need ten campaigns. Pick one structure you can explain in a sentence, one audience you can reach and one follow-up you can deliver. For more format options, see our ecommerce contest and giveaway ideas.