The examples below illustrate ways to plan and measure a promotion. They are not reports of actual Revup customer campaigns and do not represent measured results or expected returns. Use them to define a test, then document what your own campaign achieves.

Email List Growth Campaigns

A retailer might offer a relevant product bundle through a sweepstakes entry form. Collect the details needed to administer entry and provide a separate email marketing consent field. Choose a prize that interests potential customers and prepare the follow-up campaign before launch.

Measure new opted-in contacts separately from total entrants. Compare email clicks, unsubscribes, and purchases with your existing audience over the same period. An entry is not automatically permission to send marketing.

Social Media Campaigns

Promote a hosted entry form through social posts, email, and your website. A dedicated entry form gives you a consistent collection point while social posts help people discover the promotion. Revup does not automatically import comments, hashtags, or followers as entrants.

Use the social platform's reporting for follower changes and post engagement. Use promotion reporting for entries and traffic sources. Check the rules for each social platform before choosing entry mechanics.

Purchase-Linked Promotions

A Shopify store can use Revup purchase sweepstakes to award entries from eligible orders during the promotion window. Configure the spend and product rules and review the free alternate method of entry before launch. Revup reconciles purchase entries when eligible orders are refunded, voided, or canceled.

This is a Shopify order workflow, not retail receipt OCR or a point-of-sale integration. Compare eligible order activity with an appropriate baseline and account for refunds, margins, discounts, and other campaigns. Purchase-linked entries alone do not prove incremental sales, and free entries do not represent purchases.

Photo and Video Contests

A brand might ask customers to submit a photo showing how they use a product. Revup supports submission forms, moderation, galleries, public voting, judging workflows, and winner management. State the judging or voting method in the rules and review content permissions before using submissions in advertising.

Track usable submissions, moderation workload, voting participation, and the content your team can actually use. If you publish that content on product pages, use a separate experiment to measure its effect on sales. See the UGC contest guide.

Referral Bonus Entries

Revup sweepstakes can award configured bonus entries when participants refer friends through unique links. A participant leaderboard can show entries or referrals. The standalone Referrals product is coming soon; this feature does not provide a general loyalty-points or tiered-reward program.

Compare referred entrants with direct entrants using the same definitions of valid entry and marketing permission. Measure the cost and quality of each group rather than assuming referrals are free or always higher quality.

Instant Win Campaigns

A brand can use an instant-win promotion to reveal an outcome after entry. Revup supports configurable odds, generated winning times, and winning codes, with prize inventory and claim workflows. Choose the mechanism and prize availability before publishing the rules.

Track valid plays, awarded prizes, completed claims, and repeat participation where permitted. Immediate feedback is a format choice, not a guarantee of greater retention or sales.

Multi-Channel Campaigns

Distribute a hosted promotion link through social posts and email, or embed a supported widget on your website. Use consistent campaign tracking and compare entry completion by source. Record paid-media spend in your own reporting so you can calculate the cost of acquiring an opted-in contact.

Building Your Own Case Study

Evidence to preserve

  • The campaign goal, audience, dates, and baseline defined before launch
  • Prize, platform, media, creative, fulfillment, and staff costs
  • Unique valid entrants and separately counted marketing opt-ins
  • Traffic sources and entry conversion definitions
  • Email, social, and sales results from the systems that record them
  • A consistent measurement window, including refunds and delayed conversions
  • The calculation method, limitations, and permission to publish customer results

For a hypothetical calculation, a campaign costing $2,000 that acquires 500 new opted-in contacts has a $4 cost per new contact. These are invented numbers to explain the formula, not a forecast. Profitability depends on the incremental profit those contacts generate.

Use the benchmark planning guide and ROI measurement guide to document your results consistently.