Research-grade surveys —
without the six-figure contract.
Branching, segmentation, multi-language, NPS, and CSAT — plus sweepstakes, forms, quizzes, email, and SMS. $99/month self-serve. No procurement required.
Choose Qualtrics if you need full XM platform depth — iQ sentiment analysis, conjoint/MaxDiff, brand tracking, SSO, dedicated research support — and you have the six-figure budget. Choose Revup if you need marketing-grade surveys with branching, segmentation, and NPS/CSAT — plus sweepstakes, forms, quizzes, and email/SMS — for $99/month self-serve.
Revup vs Qualtrics at a glance
Different pricing models, similar outcomes for most marketing survey work.
Two different products for two different buyers
Qualtrics is an enterprise XM platform. Revup is a marketing platform with survey mechanics. Pick based on what the survey is for.
- You have a dedicated research team doing conjoint, MaxDiff, or brand tracking
- You need iQ text analytics and advanced statistical modeling
- Your company runs org-wide employee experience (EX) surveys
- You have budget for a six-figure multi-year contract
- You need SOC2 + HIPAA + FedRAMP compliance depth
- Your surveys support marketing — customer feedback, NPS, product research
- You want to incentivize responses with sweepstakes or prizes
- You also run forms, quizzes, email, SMS, and want them in one place
- You want self-serve pricing without a 6-week sales cycle
- You need every survey feature unlocked on the entry tier
Frequently asked questions
Common questions from teams evaluating both.
For marketing surveys and customer-facing research, yes. Qualtrics is the gold standard for enterprise XM (experience management) with iQ text analytics and 100+ question types. Revup handles the 95% of survey use cases most teams actually need — branching, segmentation, multi-language, NPS/CSAT — at 3-5% of the cost, plus promotion mechanics Qualtrics doesn't have.
Qualtrics pricing is quote-based and opaque. The published Strategic Research tier starts at $5,040/year for 1,000 responses. Typical enterprise contracts run $28K-$125K+/year per Vendr's marketplace data, with six-figure deployments common. Revup starts at $99/month ($1,188/year) with all survey features included.
Yes for most marketing use cases. Revup includes multi-page forms, conditional logic, skip logic, answer piping, calculations, scored quizzes, and 40+ field types. If you need Qualtrics iQ sentiment analysis, conjoint/MaxDiff, or statistical modeling, stay on Qualtrics.
Sweepstakes and prize-driven survey completion, native email/SMS marketing, Revup Intelligence across surveys + forms + quizzes + promotions, and self-serve month-to-month pricing with no procurement cycle.
Yes. Export your Qualtrics responses as CSV, import to Revup's contact CRM, and rebuild the survey. Our team will help with complex migrations — most standard marketing surveys rebuild in under an hour.
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Other alternatives worth a look
Skip the procurement cycle.
Research-grade surveys, self-serve, starting at $99/month. Free 7-day trial, no sales call required.