# Revup CPG Giveaways and Consumer Brand Promotions Revup is software for building, publishing, and measuring branded forms, surveys, quizzes, sweepstakes, giveaways, contests, instant-win experiences, and purchase promotions, with customer intelligence, winner management, email, and SMS tools for authorized follow-up. - Canonical HTML: https://revup.com/solutions/cpg/ - Full HTML page: [Open the canonical page](https://revup.com/solutions/cpg/) - Last reviewed: 2026-09-09 ## CPG and consumer brand promotions Move more product off the shelf. Give shoppers a reason to choose your product. Drive trial, repeat purchases, and sell-through with promotions built for every retailer you sell through. Revup helps consumer packaged goods brands build direct relationships with shoppers through giveaways, on-pack instant wins, photo and video contests, and sample request forms. These experiences collect data that shoppers choose to submit, including contact details, preferences, and consent. ## Give people more ways to love your brand ### Grow a list of brand fans Build email and SMS lists with giveaways that get shoppers talking and sharing. Publish a branded promotion page and use its URL or Revup-provided QR code on packaging, inserts, shelf displays, social media, or your website. Offer referral actions to help participants share the promotion. See [Sweepstakes](/sweepstakes/). ### Put a surprise in every pack Give shoppers a chance to win with codes on packaging, under caps, or inside the box. Add winning codes and prizes to an Instant Win promotion. You can also supply non-winning codes to restrict valid entries to your code inventory. Shoppers enter their code through the promotion form to see their outcome. Code allocation and random-odds or winning-time allocation are separate promotion settings. Your team handles packaging production and prize fulfillment. See [Instant Win](/instant-win/) and [Winner Management](/winner-management/). ### Let your fans tell the story Collect drink recipes, daily routines, and creative ways fans enjoy your products in a branded photo or video contest. Review submissions and let your audience vote for a favorite in a branded gallery. See [Contests](/contests/). ## Turn curiosity into trial Give shoppers a reason to finally try your product. Use branded forms and promotions to capture sample requests, product preferences, and customer details—then follow up to learn what they loved. Collect shipping addresses when needed. Your team handles sample availability, shipping, and fulfillment; Revup collects the requests. See [Forms](/forms/). ## Know the people behind the purchase Bring entries, referrals, and form answers together in one consumer profile. Learn which products people love, where they shop, and what they want to try next. These attributes come from what shoppers submit to your forms, not an automatic retailer transaction feed. See [Revup Intelligence](/customer-intelligence/). ## Retail purchase and receipt boundaries Revup does not automatically read receipts, verify retail purchases, or receive retailer transaction data. Collect receipt images through a file upload field for manual review. Automatic Shopify order-to-entry tracking is a separate [Purchase Sweepstakes](/purchase-sweepstakes/) capability. Use retailer-specific tracking links and QR codes to compare entry sources. Duplicate promotions when prizes, eligibility, or entry periods need to differ. ## Keep your marketing tools Sync promotion entries and consent to your connected marketing platform. Map the fields you collect so your team can follow up in the tools it already uses. See [Integrations](/integrations/). ## Frequently asked questions ### Can shoppers enter a promotion from our packaging? Yes. Revup gives you a promotion URL and a ready-to-use QR code for packaging, inserts, shelf displays, or anywhere else shoppers find your brand. They open your branded entry form on their own phone. There is no app to download. ### How do on-pack instant win codes work? Add your winning codes and prizes to an Instant Win promotion, then print codes on packaging or inserts. Shoppers enter a code through your promotion form to see the result. You can also add non-winning codes to limit entry to the codes you supply. Your team handles packaging production and prize fulfillment. ### Can Revup verify receipts from retail purchases? You can collect receipt images through a file upload field and review them in participant management. Revup does not automatically read receipts, verify retail purchases, or receive retailer transaction data. Automatic order-to-entry tracking is available for Shopify stores through Purchase Sweepstakes. ### Can we collect product sample requests? Yes. Use a branded form to collect contact details, shipping addresses, product preferences, and consent. Export requests or send them to a connected platform for follow-up. Your team handles sample availability, shipping, and fulfillment. ### Can we run promotions for different retailers? Yes. Create tracking links and QR codes for each retailer or channel to compare where entries come from. If the prize, eligibility, or entry period differs, duplicate the promotion and adjust it for that retailer. ### Can Revup help with rules and winner selection? Yes. Generate official rules, set entry restrictions, and select winners with a recorded draw. Use winner claim forms to collect the details you need to arrange prizes. Review your eligibility, prize details, and rules before launch. ### Can I keep using my email service provider? Yes. Sync promotion entries and consent to your connected marketing platform. Map the fields you collect so your team can follow up in the tools it already uses. ### What does the free trial include? The free 7-day trial lets you explore Revup and its integrations, create unlimited promotions, and collect unlimited participants. You can access data for the first 20 entrants. SMS sending is not available during the trial. No payment method is required, and you won’t be charged automatically. ## Related resources - [Ecommerce and DTC](/solutions/ecommerce/) - [Beauty and Skincare](/solutions/beauty-skincare/) - [Retail and In-Store](/solutions/retail/) - [Pricing](/pricing/)