# Bring duplicate customer profiles together

Build a clearer view of the people behind your promotions. Review suggested duplicates, compare the evidence, and decide which profiles belong together.

- Canonical HTML: https://revup.com/changelog/review-and-merge-customer-profiles/
- Category: Customer Intelligence
- Feature date: 2026-08-19
- Update published: 2026-09-08

Merge Suggestions now gives your team a focused review experience. Expand a suggestion to compare the profiles and understand why they may represent the same person, then select the profile you want to keep as primary.

Merging preserves historical records while routing future activity to the chosen primary profile. If the suggestion represents different people, choose Keep separate instead. You stay in control of the decision instead of relying on an automatic merge.


## What you can do

- Compare suggested profiles and their participant evidence.
- Choose the primary profile before confirming a merge.
- Keep distinct people separate and retain historical records.

## Get started

Open Profiles, then Merge Suggestions. Compare a pair, select the primary profile, and confirm your decision—or keep the profiles separate.

- Related product: [Explore Customer Intelligence](https://revup.com/customer-intelligence/)
- All product updates: https://revup.com/changelog/